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Cleanliness is King: Why a Spotless Auto Dealership Matters. A clean showroom shows that your auto dealership has considered every aspect of the customer experience, and you want it to be the best it can be. A clean dealership puts customers at ease and makes it easier to focus on the reason they came there in the first place – buying a car.
In retail, facility image is all too important, particularly for high-end retailers providing luxury goods and services, like jewelry or cars. The first impression customers make when they enter a car dealership and showroom, sit down in the financing office, or use the restroom can impact their decision to buy a car there. The entire experience for the customer must be flawless, and that includes the overall appearance and vibe of the dealership.
The appearance of your dealership matters. Most people have already formed an opinion of your dealership based on first impressions before meeting with a salesperson or seeing the first car. If that first impression is not positive (because the dealership is messy, looks unprofessional, or is downright dirty), it will be a real challenge getting them to buy a car from you. Just as you would not try and sell a dirty car, you cannot expect to sell many cars in a dealership that’s not clean and professional-looking.
That being said, there’s more than just the showroom to consider. Your entire dealership should be clean, including the front exterior, reception desk, showroom, sales offices, customer waiting areas, restrooms, coffee areas, employee break rooms, and service department. And each of these areas requires a different type of attention to detail.
Attractive front exterior and lot
Ensure the car dealership cleaning service you hire provides the type of exterior lot cleaning services your business needs. The front exterior of your dealership and lot will be the first thing potential customers see, so you want to ensure the area looks clean, well-maintained, and free of trash and debris. Depending on the surface, the traffic, and the surrounding area, the lot and exterior might only need a daily sweep and tidy-up. Busier regions may require more specialized cleaning, such as power washing.
Shiny windows and floors
Nothing is more inviting than shiny clean, streak-free windows. A car dealership with lots of natural light from clean windows to reflect new cars can help boost sales. Ensure your showroom windows are grime, fingerprints, and dirt-free.
Showroom floors should also shine. After all, you’re not selling cars in a junkyard. Hard surface floors can be cleaned with standard floor scrubber-sweeper equipment. A dust mop and sweeper will help remove loose debris, while damp mops can remove spills and soil. Avoid dirt on high-traffic showroom floors, awaiting room areas, sales offices, and bathrooms with a scheduled cleaning and maintenance program from a reputable auto dealership cleaning service.
Welcoming reception desk
The hub of a busy auto dealership is the reception area, often the first place people walk up to as they enter the showroom. Since your brand starts here and you want it to evoke feelings of competency and trustworthiness, you need to send the right message from the beginning. Just as the receptionist should be welcoming and accommodating, the reception area should be clean and dust-free. This will suggest to your clients that this is how you also run your business, gaining their trust from the very first moment.
Clean & hygienic restroom facilities
Don’t underestimate the value of auto dealership cleaning and janitorial services for your bathrooms. Bathroom cleanliness is expected when spending thousands of dollars on a new car. Your restrooms also reflect the kind of service you provide, and studies have shown that one of the biggest turnoffs for people is a dirty public bathroom.
Nobody wants to use a dirty, unsanitary bathroom, which can harbor infectious diseases, germs, and bacteria. Not to mention that a gross, dirty bathroom can directly affect your business. Hiring an auto dealership cleaning service will help ensure that your toilets are always clean and hygienic for your valued customers.
Inviting customer waiting and coffee areas
Like the seats and upholstery in each car in your showroom or dealership, the chairs and furniture in the customer waiting area should be stain-free and clean. Advising potential customers to sit in a waiting room or lounge on stained, dirty furniture will leave a wrong impression. It sends the message that you don’t value your customer’s experience while buying a car in your dealership, and it may even make them think the seats in your vehicles are in similar condition.
Additionally, you cannot overlook the coffee area. People tend to snack and drink a lot of coffee while anxiously waiting for financing to clear or service to be completed on their car. Dirty counters, trash, and spilled coffee-making in this area convey that you don’t care. Any dealer that wants their entire facility to shine will also need to focus on these non-sales areas.
Well-maintained employee break areas
As much as you need to keep your dealership clean and presentable to the public, it would be best to look after designated employee break areas in your facility, such as breakrooms, kitchens, staff lounges, and restrooms. Studies show that employees are happier, more motivated, and more productive in a clean work environment. A happy staff sells more cars. Ensure all employee areas are regularly cleaned and maintained by hiring a cleaning and janitorial service.
The bottom line
A clean, spotless auto dealership creates a great first impression and helps sell more cars! Improve your business’s bottom line by hiring a reputable auto dealership cleaning service like Cleanstart, greater Puget Sound’s #1 cleaning service.
Why your auto dealership needs Cleanstart
Cleanstart provides high-quality auto dealership cleaning and maintenance services. Our professional cleaners have the skills and experience to keep your dealership spotless, giving you a competitive edge. We provide the following high-quality auto dealership cleaning services:
- Bathroom cleaning: fixtures, partitions, sinks, toilets, urinals, and restocking supplies
- Dusting: counters, displays, sales racks, desks, etc.
- High Dusting: ceilings, hanging light fixtures, skylights, ceiling fans, vents, and pipes
- Floor maintenance: sweeping, mopping, polishing (concrete, vinyl, marble, and other hard surfaces)
- Carpet & upholstery cleaning
- General cleaning: baseboards, entrance, light fixtures, lobby, offices, parts department, service department, waiting areas
- Kitchen/breakroom cleaning: countertops, fridge, microwaves, sinks, toasters
- Parking lot sweeping, power & pressure washing
- Stairs & elevators
- Window cleaning (interior & exterior)
- Wipe & disinfect doorknobs, light switches, phones
- Trash removal
For over 25 years, we have been delivering high-quality, customized cleaning solutions for car dealerships in greater Puget Sound. We understand that every dealership and business is different. That is why we’re happy to customize a cleaning plan tailored to your needs and schedule. We offer flexible scheduling – daily, weekly, monthly, and after-hours cleanings.
At Cleanstart, we guarantee the quality of our services and your complete satisfaction with every clean. Our consistently high standards and attention to detail are what our customers appreciate most about our services.
✓ Over 25 years of experience in the commercial cleaning and janitorial industry
✓ Thoroughly trained and vetted cleaning professionals
✓ Commitment to the highest standard of clean
✓ Local, licensed, bonded, and insured
✓ 24/7 cleaning options & support
✓ Customized cleaning solutions
✓ Quick response times
✓ One-time and recurring auto dealership cleaning services
✓ Satisfaction Guarantee
✓ OSHA, HIPAA, EPA, CDC, AORN compliant
✓ A+ BBB-rating
Please call us at (253) 921-2593 to learn more about our auto dealership cleaning services and request a free quote. We service the greater Puget Sound region, including
Auburn, Bellevue, Bellingham, Bonney Lake, Bremerton, Factoria, Fife, Gig Harbor, Kent, Lakewood, Olympia, Puyallup, Renton, Seattle, Tacoma, Tukwila, University Place, King County, Kitsap County, Pierce County, and Thurston County.
5013 Pacific Hwy E unit 16 Fife, WA 98424 • Phone: 253.921.2593 • Email: Caleb @ thecleanstart.com